Thursday, May 17, 2012

Beyonce and The House of Dereon Fledgling Sales

This says a lot about how consumers view the diva and her mother’s sense of style.

The House of Dereon collection designed by Beyonce and her mother, Tina, hasn’t been fairing well in the retail industry. Much of the collection can be purchased for pennies on the dollar at the following: City Trends, Super Savor and Show Carnival/Show. Who would have thunk it (especially considering the Beyonce's popularity)? These retail stores are normally considered the “value village” or “thrift shops” for the fashionably
To compensate for the fledgling sales, Tina tried, no avail,to come up with a cheaper line, a Dereon derivative,  to market at Wal-Mart retailers across the nation. One of her campaign stops was Atlanta in the area known as Camp Creek. 
Unfortunately, before the line could make its way into Wal-Mart, the money to invest was depleted. 
Why? Beyonce had took the money and spent it on bills, mortgage, payroll administration, that she was behind on.  

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